The Northeast Popular Culture Association has selected The Great Oom for the 2011 Rollins Award.

Robert Love’s book,The Great Oom: The Improbable Birth of Yoga in America, has been awarded the Peter C. Rollins Book Award. This award recognizes the best scholarly monograph on any popular culture or American culture topic published in the previous year by authors living or working in the Northeast.

A quote from a Rollins Award committee member.

“All five members of the Rollins Award committee really enjoyed readingThe Great Oom. I have found myself on more than one occasion in high-end yogini apparel stores wondering how yoga’s path in America led to the mall—how yoga got so mixed up with personality, status, and money—and your study of Bernard’s career, and the yoga “scene” of the early 20th century provided valuable and engaging historical perspective.”

Congratulations Bob!